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Explain the importance of investment in marketing analytics to the CEO

Imagine you are advising a company that has never used marketing analytics before. How would you explain the importance of investment in marketing analytics to the CEO? Additionally, describe the step-by-step process for setting up a successful marketing analytics operation from scratch. Include points on the necessary tools, skills, data collection and interpretation methods.

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Prompt Details

Prompt Author

Colin Lepiscopo

Prompt Category

Analytics

Prompt Tags

analytics, data analytics

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